In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka “whatever we can put our logo on for cheap”. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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In the world of branding and marketing, standing out from the crowd is essential. Custom bags, whether they’re used for packaging, promotional giveaways, or retail, provide a fantastic canvas to showcase your brand. One of the most effective ways to make your brand pop is through 
There are lots of ways to customize your reusable bags, from artwork to pictures to your logo and so much more! Often times, we are asked to add a tagline or URL to a logo for printing on your reusable bags. We are always happy to do this! With this addition to your design, it’s important to choose the right font for your vision. We always ask that you provide us with the name of the font that you would like us to use. This can be confusing (not to mention, overwhelming!), so we want to help you understand fonts: what they are, why they are important, and what fonts we offer. 
Do you feel like you’ve seen it all? Maybe feeling a little uninspired? If you’re looking for something different to strike some inspiration and to set your project apart from the crowd, then we might have the thing for you! It’s important to get creative when thinking about your promotional products, with the goal of producing something that your audience will get excited about. And that will broadcast your brand effectively to the world! Our team is here to help you create custom merchandise that will impress your audience and help you achieve your marketing goals. So this that said, we wanted to showcase a new and exciting imprint technique that is another great tool for creating unique custom bags: sparkle imprinting! 
Drawstring backpacks are a promotional products staple, especially this time of year as the weather warms up and more people are getting outside! They’re a classic bag style that seems to be timeless. Maybe it’s because they can be used for so many different occasions.
“You know those 
