More than 3,400 people took part in a recent industry consumer research study, which sought to learn how a promotional product is perceived once it’s reached the end user. If you want to better understand the initial impact of branded merch on your recipients, and what you need to do to make that ROI keep working, keep reading!  

The Initial Reaction

People receive promo from lots of different sources—work, events, gifts, retail stores, and more. Branded merch has largely become a common part of everyday life. That’s created a shift in perception: recipients compare new products with things they already use, and even purchase themselves. 

When people think of custom bags, the typical shopping bag usually comes to mind. But you may want to start to consider bags on a, well, smaller scale. From brand names to small businesses, conferences to weddings, we see more and more clients choose custom printed pouches!

Why? Of course, it’s hard to know for sure. We have some ideas, though. A pouch isn’t just a bag, it becomes a permanent home for particular items.  While a custom tote bag gets rotated in and out with other favorite bags, a well-designed custom printed pouch stays on a vanity, in a gym bag, or inside a laptop tote, providing your brand with high-frequency visibility in the mind of the recipient.

Here is why you should consider “going small” with custom printed pouches:

In the past 20 years, we’ve seen custom reusable bags become one of the most effective promotional tools: they’re practical, visible, and long-lasting. But not every bag promotion delivers the same results. As experts in custom bags, here are five tips to help you choose the right bag for your project.