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Category Archives: Promotion Ideas

Reusable Bags Are Tops at Trade Shows!

According to a recent study by Nexus Collections, reusable bags are the most effective way to promote your brand at a conference or event. Twenty-three percent of respondents selected conference bags as the promotional item that created the biggest exposure.

bag presser005Longevity may have a lot to do with it: by investing in reusable bags as tradeshow giveaways, you gain loads of exposure at the event—not to mention the residual effect by the bags’ reuse after the conference is over. Your logo or message on a custom printed reusable bag is akin to a walking billboard, providing impressions every time it’s used.

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CVS/pharmacy To Support World Wildlife Fund

Remember CVS/pharmacy’s GreenBagTag program that we discussed late last year? Well, CVS is once again making do-gooder headlines with this campaign.

Today the chain announced its support of World Wildlife Fund (WWF) in conjunction with the GreenBagTag program launched last fall. Starting on April 1st, for one year, CVS/pharmacy will donate 5 cents to World Wildlife Fund for every GreenBagTag sold to help protect the future of nature around the world.

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Washington DC Plastic Bag Fee Working

The Washington DC disposable bag fee we told you about has been in effect for two months now, and we thought we’d write a quick follow up. As people adjust to the new five-cent fee, shoppers are assembling a wardrobe of bags that are functional, fashionable or both. They are getting used to bringing their own, even if they have to rush back to their cars to retrieve them. Many are buying reusable bags at store registers.

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Attention Maine Retailers and Grocers: We Have Your Bags!

Bulletin Bag [.com], a Maine-based supplier of custom printed reusable totes and bags, is proud to offer official “Got Your Bags Maine” reusable shopping bags!

If you are a Maine retailer who already sells reusable bags (or is considering selling reusable bags), join Got Your Bags Maine in promoting awareness and single-use paper and plastic bag reduction in Maine. For a limited time, Bulletin Bag [.com] is offering some of our favorite reusable bags at reduced pricing for Maine retailers and grocers.

Bags feature the official Got Your Bags Maine logo on one side of the bag, and you can choose to add your store logo or custom messaging to the other side. Choose from one of these great bags currently on special:

gybm-nonwovengybm-ecototegybm-cotton

 

 

 

 

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DC Disposable Bag Fee Awareness Campaign Kicks Off

dc_bag_campaignWhen everyone is on the same page, great things happen. This summer, Washington D.C. created a 5-cent disposable bag fee, aimed at keeping trash out of the city’s waterways. Starting January 1, 2010, businesses selling food and alcohol will charge five cents for disposable plastic OR paper bags. That money will go to the newly created Anacostia River Cleanup and Protection Fund, which will be used to remove trash from the river.

The fee is the first in the country to apply to both plastic and paper bags. The awareness campaign, called “Skip the Bag, Save the River,” launched yesterday. Before the new law goes into effect, the D.C. Department of the Environment will distribute at least 100,000 free, reusable bags to D.C. residents, mainly seniors and low-income residents.

The beige and blue bags feature the slogan “Skip the Bag, Save the River.” The city is also planning an advertising campaign to promote the reusable bags, which it will finance using the fees it collects. About $3.6 million in tax revenue is expected in the program’s first year.

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Maine Is Going Reusable!

n173685420364_7373On Monday, the Maine Merchants Association announced the “Got Your Bags, Maine?” initiative to encourage increased reusable bag use. Following a resolution passed by the Legislature last Spring, Maine Merchants Association, Maine Grocers Association the state Chamber of Commerce, Natural Resources Council of Maine and a growing number of Maine retailers and grocers have joined forces after being brought together over the summer by the Maine State Planning Office. The public education and outreach effort is aimed at encouraging Mainers to increase the usage of reusable bags for shopping and decrease the use of single use paper and plastic bags.

“The kick off of this campaign is a monumental achievement and we are thrilled to see the state of Maine taking leadership on this issue….” says Suzette Bergeron, owner of Bulletin Bag [.com] based in southern Maine.  We first got involved in Maine’s campaign against wasteful paper and plastic when former Representative Ted Koffman put forth a bill to put a fee on paper and plastic in 2007.

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Jump on The Movement!

cvs_greenbagtagStill not convinced you’ll see a great ROI on a custom-logo shopping bag promotion?  The last week has seen corporate giants reverse their stance on reusable bags and further their dedication to green by offering incentives to the end users for remembering their bags—meaning now’s the perfect time to be proven wrong.

Westport is the first town in Connecticut to ban plastic bags, which has resulted in a 70 percent increase in people bringing their reusable bags since the ban has been in effect. One of the sponsoring representatives of the bill, Liz Milwe, was quoted in the NY Times as saying, “The greatest thing that happened was after the six-month period was over, Stop & Shop, who originally opposed the ban, had people clapping when customers remembered their reusable bags.” Way to put aside your opposition to see the forest for the trees, so to speak!

Jeffrey Weiser, another of the four sponsors estimates 600,000 fewer plastic bags have been used since the ban started. Under the new regulation, the town can impose a $150 fine on businesses that distribute plastic bags.

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Bulletin Bag [.com] Launches School Eco-fundraising Program

Bulletin Bag [.com] , a provider of custom printed reusable shopping bags, today announced the launch of Cooperation Green. A cooperative fundraising effort between schools, their communities and vital program advertisers, Cooperation Green enables schools to maximize fundraising dollars by producing higher profits with less financial risk.

NZ bag concept sketch final LETTER” Cooperation Green connects advertisers with interested audiences to share their environmental commitments, along with their products and services,” said Suzette Bergeron, owner of Bulletin Bag [.com]. “It provides funding for schools through healthy, inspiring activities while empowering students to be environmental leaders.”

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Big Ideas for a Small Planet: Damariscotta, Maine

Lincoln Academy’s Climate Action Club , located in Damariscotta, Maine, has been trying to raise awareness about reusable bags in their community for several years.  Headed by Chloe Maxim, the CAC created a video about the problems with plastic bags . Subsequently, Chloe and the CAC gained recognition by the Sundance Channel, MTV, and others.  The project began with a video, and then a pledge page (to pledge the use of reusable bags). From there, it blossomed into a full-blown campaign. Their goal? Reduce the use of plastic bags in Damariscotta by distributing town-wide custom-imprinted reusable bags.

image2The CAC, together with local businesses, organizations, and individuals, sponsor the bags in exchange for their logo imprinted on each reusable bag. The CAC led a very successful merchant’s meeting last March to discuss their campaign with local merchants Former Maine Representative Ted Koffman and reusable bag expert Suzette Bergeron of Bulletin Bag.

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