Let’s face it: times are tough. You need to spend marketing dollars to get sales, but you need sales to fund your marketing budget. For a relatively inexpensive promotion with maximum staying-power, look to reusable bags. Custom logoed reusable bags are the perfect promotional vehicle for our tight economy.
For starters, you can’t beat the targeted marketing. The person buying, receiving, and using the bag is usually the person who does the majority of the shopping and therefore the person makes the majority of the household buying decisions. From which bank, a mortgage broker or insurance company the family uses; to which hair salon they frequent, to which brands and stores they are loyal to – this is a powerful demographic! Reusable bag advertising allows you to put your company name and message directly in the hands of the person of this person — and keep it there until they are ready to do business with you.
Reusable bags are used an average of one time a week and likely remain visible in the car and in the home when not in use. Most people will keep–and use–the bag for 5 years or more. What other imprinted promotional product can consistently claim that longevity? Added bonus: using a reusable bag saves an average of 12-16 plastic carryout bags per week.
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Longevity may have a lot to do with it: by investing in reusable bags as tradeshow giveaways, you gain loads of exposure at the event—not to mention the residual effect by the bags’ reuse after the conference is over. Your logo or message on a custom printed reusable bag is akin to a walking billboard, providing impressions every time it’s used.
