Still not convinced you’ll see a great ROI on a custom-logo shopping bag promotion? The last week has seen corporate giants reverse their stance on reusable bags and further their dedication to green by offering incentives to the end users for remembering their bags—meaning now’s the perfect time to be proven wrong.
Westport is the first town in Connecticut to ban plastic bags, which has resulted in a 70 percent increase in people bringing their reusable bags since the ban has been in effect. One of the sponsoring representatives of the bill, Liz Milwe, was quoted in the NY Times as saying, “The greatest thing that happened was after the six-month period was over, Stop & Shop, who originally opposed the ban, had people clapping when customers remembered their reusable bags.” Way to put aside your opposition to see the forest for the trees, so to speak!
Jeffrey Weiser, another of the four sponsors estimates 600,000 fewer plastic bags have been used since the ban started. Under the new regulation, the town can impose a $150 fine on businesses that distribute plastic bags.