In the past 20 years, we’ve seen custom reusable bags become one of the most effective promotional tools: they’re practical, visible, and long-lasting. But not every bag promotion delivers the same results. As experts in custom bags, here are five tips to help you choose the right bag for your project.
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In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka “whatever we can put our logo on for cheap”. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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Quick! Did you know that promo merch has 5 seconds to impress the person receiving it? Otherwise, it ends up in the trash, which is basically the same as throwing away your marketing dollars. How do you make sure that your promotional products are kept and used?
Brand competition is fierce, but one good promotional product that’s well made and well branded can do more for your brand in 5 seconds than an online ad can in 5 days! Why? It creates awareness and drives action.
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It seems like EVERYONE is carrying oversized custom tote bags. This summer’s beachgoers and this fall’s grocery shoppers are all grabbing oversized bags when they leave the house. Aldi’s gave away 1,000 of them to a frenzied fan base. Jumbo tote bags are the new “It” bag, and for good reason! Let us explain why.
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Sometimes, picking a custom bag for your project is as simple as picking a bag and putting your logo on the side. But, increasingly, it’s more than that. Our clients are finding that with some outside of the box thinking and a little help (from us, of course!), custom bags are more than just a quick promo grab.
Here are five key reminders when choosing a custom bag for your next promo project:
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We have been shouting it from the rooftops since Bulletin Bag started in 2008: Ditching single-use plastic bags can make a huge impact on our environment. Choosing to use (or produce!) custom reusable grocery bags can help your recipients take the first step! Here’s why they’re still such a great idea:
Plastic bags take up to 1,000 years to decompose. Every reusable bag used theoretically removes one bag from a landfill. You can do the math from there!
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There’s something electric about summer festivals! From local street fairs to multi-day music events, summer is packed with opportunities for fun—and for smart branding. If your company is sponsoring or vending at an event this season, custom sling bags and crossbody styles are the perfect way to stand out.
These on-trend bags are compact, functional, and stylish. Attendees love them—and they’ll carry your logo front and center. Continue reading
Summer is the season of BBQs, beach days, and park picnics—and nothing complements these outdoor adventures better than high-quality cooler bags. Whether you’re a brand looking for a unique promotional product or an event organizer searching for practical giveaways, custom insulated bags are a hot-weather must-have. Continue reading
It might still be summer, but July is the perfect time to start planning for back-to-school season. Whether you’re a school administrator, PTA member, teacher, or local business looking to support education, now’s the time to get ahead of the game with custom bags designed for students, staff, and faculty. Continue reading
Summer is peak season for farmer’s markets, and there’s nothing quite like strolling through fresh produce stands, picking up handmade goods, and supporting local businesses under the sunshine. Whether you’re a small business owner participating in your local market or a shopper who wants a stylish and functional bag, custom tote bags are a must-have for the season! Continue reading
