In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka “whatever we can put our logo on for cheap”. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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Summer is the season of BBQs, beach days, and park picnics—and nothing complements these outdoor adventures better than high-quality cooler bags. Whether you’re a brand looking for a unique promotional product or an event organizer searching for practical giveaways, custom insulated bags are a hot-weather must-have. 
It might still be summer, but July is the perfect time to start planning for back-to-school season. Whether you’re a school administrator, PTA member, teacher, or local business looking to support education, now’s the time to get ahead of the game with custom bags designed for students, staff, and faculty. 
Summer is the season of spontaneous road trips, weekend getaways, and long-awaited vacations. Whether it’s a quick flight or a cross-country adventure, everyone needs the perfect bag to keep their essentials organized and accessible. That’s where custom travel bags come in.
When the sun is shining and the waves are calling, a reliable beach bag becomes a summer essential. But why settle for ordinary when you can offer something practical and promotional? Custom beach bags are a fun, functional way to keep your brand front and center all season long—right where everyone wants to be: the beach. 
When it comes to promotional products, businesses often think they need to spend big to make an impression. But the truth is, high-quality, budget-friendly items can be just as effective in boosting brand recognition and engagement. Whether you’re looking for giveaways at trade shows, employee appreciation gifts, or customer incentives, there are plenty of options that fit within a $5 budget while still offering value and visibility for your brand! 
Memorial Day is more than just the unofficial start of summer—it’s a time to honor and remember those who have served in the U.S. military. For businesses and organizations looking to commemorate this important holiday while promoting their brand, 
