In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka “whatever we can put our logo on for cheap”. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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There’s something electric about summer festivals! From local street fairs to multi-day music events, summer is packed with opportunities for fun—and for smart branding. If your company is sponsoring or vending at an event this season, custom sling bags and crossbody styles are the perfect way to stand out.
Summer is the season of BBQs, beach days, and park picnics—and nothing complements these outdoor adventures better than high-quality cooler bags. Whether you’re a brand looking for a unique promotional product or an event organizer searching for practical giveaways, custom insulated bags are a hot-weather must-have. 
It might still be summer, but July is the perfect time to start planning for back-to-school season. Whether you’re a school administrator, PTA member, teacher, or local business looking to support education, now’s the time to get ahead of the game with custom bags designed for students, staff, and faculty. 
Summer is peak season for farmer’s markets, and there’s nothing quite like strolling through fresh produce stands, picking up handmade goods, and supporting local businesses under the sunshine. Whether you’re a small business owner participating in your local market or a shopper who wants a stylish and functional bag, custom tote bags are a must-have for the season! 
As the temperatures rise, staying cool and organized becomes more challenging, especially when it comes to grocery shopping and keeping items fresh. Enter large freezer shopping bags — a versatile solution that not only keeps perishables chilled but also serves as a fantastic canvas for customization! Here’s why these bags are a summer essential and how customizing them can elevate your brand and customer experience: 
