Every brand wants that IT item—the piece of branded merch people don’t just take politely, but thank you for, then actually USE. In 2026, the promotional products that will win aren’t gimmicky; they’re practical, well-designed, and fit naturally into everyday life.
Based on what end users are keeping long-term, here are the top 5 most kept branded merch categories—and why they continue to dominate. You’re on the right track if you’re considering custom reusable bags—it’s been a top category for years!
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There’s something electric about summer festivals! From local street fairs to multi-day music events, summer is packed with opportunities for fun—and for smart branding. If your company is sponsoring or vending at an event this season, custom sling bags and crossbody styles are the perfect way to stand out.
Summer is the season of BBQs, beach days, and park picnics—and nothing complements these outdoor adventures better than high-quality cooler bags. Whether you’re a brand looking for a unique promotional product or an event organizer searching for practical giveaways, custom insulated bags are a hot-weather must-have. 
It might still be summer, but July is the perfect time to start planning for back-to-school season. Whether you’re a school administrator, PTA member, teacher, or local business looking to support education, now’s the time to get ahead of the game with custom bags designed for students, staff, and faculty. 
