In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka “whatever we can put our logo on for cheap”. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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When it comes to promotional products, businesses often think they need to spend big to make an impression. But the truth is, high-quality, budget-friendly items can be just as effective in boosting brand recognition and engagement. Whether you’re looking for giveaways at trade shows, employee appreciation gifts, or customer incentives, there are plenty of options that fit within a $5 budget while still offering value and visibility for your brand! 
Summer is officially here, and that means it’s time to take your brand outdoors! Whether you’re planning a company picnic, sponsoring a local event, attending festivals, or just looking to spread some sunshine with your clients and team, 
Every year from May 6-12, we celebrate National Nurses Week, a time to recognize the incredible dedication and hard work of nurses across the country. These frontline heroes provide compassionate care, work long hours, and make a lasting impact on their patients and communities. For businesses, hospitals, healthcare organizations, and brands, Nurses Week is the perfect opportunity to show appreciation with thoughtful promotional gifts! 
National Pet Day is coming up on April 11, and it’s the perfect time for pet lovers, businesses, and brands to celebrate our furry (or feathered or scaly!) friends. Whether you’re a pet store, veterinarian’s office, animal rescue, or just a brand looking to engage with pet owners, custom pet merchandise is a fun and effective way to connect with your audience! 
The promotional products industry is constantly evolving, and 2025 is shaping up to be an exciting year filled with innovation and opportunity. Staying ahead of trends is essential to make the most of your promotional campaigns, so here’s a look at what we’re anticipating as the biggest trends for the year ahead. 
With a new presidential term beginning next month, changes in trade policies are on the horizon. One potential shift could significantly impact the promotional products industry: increased tariffs on imported goods. According to a 
The holiday season is a perfect time to give meaningful gifts that leave a lasting impression. Whether you’re a business looking to thank clients or an organization seeking to strengthen your brand, promotional products like custom bags, water bottles, and apparel make for thoughtful and functional gifts. Here’s why these items are the ideal holiday promotional tools! 
