Every brand wants that IT item—the piece of branded merch people don’t just take politely, but thank you for, then actually USE. In 2026, the promotional products that will win aren’t gimmicky; they’re practical, well-designed, and fit naturally into everyday life.
Based on what end users are keeping long-term, here are the top 5 most kept branded merch categories—and why they continue to dominate. You’re on the right track if you’re considering custom reusable bags—it’s been a top category for years!
1. Wearables & Apparel (55%). Always a top promo go-to.
Uniforms, polos, tees, activewear, outerwear—apparel remains the most kept branded product for one simple reason: people need clothes. When apparel is comfortable, fits well, and looks modern, it stops being “swag” and becomes part of someone’s regular rotation.
Why it works:
- Athleisure and hybrid work keep casual wear in demand
- Quality fabrics and better fits elevate perceived brand value
- Apparel creates walking brand impressions—every single wear
2. Bags & Travel (47%). If it carries stuff, it carries your brand.
From backpacks and totes to duffels and pouches, custom bags are one of the most visible and long-lasting promo categories. People don’t just keep them—they use them everywhere.
Why it works:
- Daily commutes, gym trips, and travel haven’t slowed down
- Reusable totes and backpacks align with sustainability goals
- Bags offer large branding real estate without feeling loud
3. Wearables & Fashion Accessories (38%). Small items, big personality.
Accessories like beanies, sunglasses, scarves, and gloves are easy wins when done right. They’re seasonal, style-driven, and often fill gaps apparel doesn’t.
Why it works:
- Lower size and fit risk than apparel
- Easy add-ons to kits, events, or campaigns
- Often used outdoors or in public settings
4. Drinkware (34%). The staple that keeps getting better.
Water bottles, tumblers, and mugs continue to be daily-use heroes. Drinkware lives on desks, in cars, at the gym—and gets used repeatedly.
Why it works:
- Health and hydration culture is still strong
- High-perceived value at many price points
- Long lifespan equals long brand exposure
5. Writing Instruments (28%). Classic, but always appropriate.
Pens, pencils, markers, and stylus pens may seem old-school, but they’re far from obsolete. Writing tools remain some of the most frequently used promo items—especially when they’re smooth, stylish, and reliable.
Why it works:
- Constant desk and meeting use
- Low cost with high distribution potential
- Perfect for trade shows, onboarding, and direct mail
If your branded product naturally integrates into someone’s daily routine, it earns longevity, visibility, and goodwill. When in doubt, ask yourself one simple question: Would I actually keep this bag if the logo wasn’t on it? If the answer is yes, you’re on the right track.
