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The 2023 Pantone Color of the Year: Viva Magenta!

color of the yearWe look forward to the Pantone’s color of the year each year (yes, we’re a little nerdy about all things promotional product related) and they have just released this year’s Color of the Year: Pantone 18-1750 Viva Magenta! We are loving this color! It’s bold and bright and perfect for this year’s upcoming projects!

As the company announced, this color is a bold and fearless new animated red that’s expressive of a new signal of strength as the growing digital world emerges from the pandemic. They say that they have drawn inspiration from nature and what is real, inspired by the red of cochineal, which is one of the most precious dyes in the natural dye family. How cool! Red is known as a color of strength, and this viva magenta descends from the red family. The cochineal dye mentioned above is one of the strongest and brightest dyes in the world. We love this energy for 2023!

Pantone calls this color “an unconventional shade for an unconventional time: a new vision”. It’s deeply rooted in nature but brings fresh energy and boldness into our lives for the exciting year ahead. We have many bags that come in red, let’s take a look at a few!

Our Medium Economy Grocery Bag comes in red among many other colors, and it offers full color printing. This means you can take full advantage of the bag’s front to advertise your logo or message in as many colors as you need! The PET Folding Carry All comes in both red and cranberry color options if you’re looking for an option that’s similar to magenta! Our USA Made Nylon Drawstring Backpack also comes in red as well. Plus it’s made in the USA! Shop all of our bags that come in red here.

Red not your thing? We have lots of bags with pink color options available. The next best thing! Magenta is in the red family and could be the very color you’ve been looking for. Shop them all here.

When there’s so many different colors to choose from for your promotional products this year, this exciting color may be a great place to start! If you’re interested in reading about last year’s Color of the Year: Very Peri from 2022, read our blog post about it here.

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