Quick! Did you know that promo merch has 5 seconds to impress the person receiving it? Otherwise, it ends up in the trash, which is basically the same as throwing away your marketing dollars. How do you make sure that your promotional products are kept and used?
Brand competition is fierce, but one good promotional product that’s well made and well branded can do more for your brand in 5 seconds than an online ad can in 5 days! Why? It creates awareness and drives action.
In a recent promotional products industry survey by PPAI, it was discovered that 61% of merch recipients remembered the brand from their most recent promo product. 77% of them looked up the brand after they received an item, and 72% have purchased because of a product they received. Those are solid numbers that clearly point to revenue gained for the brand!
Why do people keep their promo items? Glad you asked! The survey recipients said:
- 89% say design influences whether they keep a product
- 68%: It’s something I’ll actually use
- 68%: High-quality materials make it feel premium
- 57%: It’s useful in daily life
This data shows that well designed, useful promotional products are king. We have been saying this for years, but now we have proof!
Ok. Now that we know why promotional products are kept, let’s find out why they’re not:
- 62%: Poor material or build quality
- 37%: Already have too many similar items
- 26%: Overly large or bold branding
- 25%: Too many logos or brand messages
Nobody wants to see their items get trashed. It’s a waste of time and money for everyone. Unwanted promo merch can also damage your brand. Just think about all of the merch thrown away at the exits to conferences and conventions. Do you want anyone to see your branding poking out of that trash can?
We have more than 20 years of experience helping our clients pick the best promotional item for their project. We hand-pick all of the products on our site and focus on custom bags, water bottles, and other merch that we would be happy to receive ourselves. Let us help you with your next project or event! Reach out today!
