{"id":4397,"date":"2023-02-28T09:31:00","date_gmt":"2023-02-28T14:31:00","guid":{"rendered":"https:\/\/www.bulletinbag.com\/blog\/?p=4397"},"modified":"2025-05-29T09:46:20","modified_gmt":"2025-05-29T13:46:20","slug":"promotional-products-for-gen-z-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.bulletinbag.com\/blog\/promotional-products-for-gen-z-everything-you-need-to-know\/","title":{"rendered":"Promotional Products for Gen Z: Everything You Need to Know!\ufffc"},"content":{"rendered":"

\"\"We know the power of promotional products. We can point to concrete examples and see the tangible impact that they can have for marketing a brand or message to almost any audience over decades. But with a Gen Z entering the workforce, many people are asking: is there still a place for promotional products? And if so, what do we need to know when marketing to this new demographic of employees and consumers? Well don\u2019t worry, because at Bulletin Brands<\/a> we live and breathe promotional products, which means we have all the information you need to move forward with your marketing campaign. Let\u2019s get into it!<\/p>\n

When thinking about marketing to a specific age demographic, it\u2019s important to understand what appeals to that group (the things they find important and meaningful) along with any useful trends that interest them as well. Now of course, these are sweeping generalizations about millions of people, so there are excepts to the rule, but for the most part here is what you need to know:<\/p>\n

    \n
  1. Health and wellness are essential. Among Gen Z and their younger counterparts, they value and prioritize wellness. This doesn\u2019t just mean physical wellness either. 64% of Millennials and Gen Z\u2019ers reported emotional wellbeing as most important to their overall health. This group places an emphasis on emotional and mental health in their everyday life, and they value products that reflect that.<\/li>\n
  2. Home cooking is trending! Maybe it was the pandemic that required everyone to stay home, or the viral Tik Tok recipes that are shared daily, but Gen Z\u2019ers enjoy trying new cooking and baking recipes at home. 53% of Gen Z\u2019ers enjoy cooking and 71% would love to learn how to cook even more! Custom kitchen items that encourage them to try new things in the kitchen are a great idea. This trend goes hand in hand with the above point \u2026nourish your body, mind, and soul through food!<\/li>\n
  3. Sustainability is non-negotiable. You\u2019ve heard this before but we\u2019re saying it again \u2026conscious consumerism is here to stay. Younger consumers value companies with transparency and who put people over profit. They demand better from the businesses they choose to support and the employer they choose to work with. Offering them products that align with their values is super important!<\/li>\n
  4. Keep it fashionable. Custom apparel is a great promotional product to offer this demographic, as it\u2019s a major tool they use to express themselves. One important factor to keep in mind: inclusivity. This means it\u2019s important to offer them options, like gender neutral clothing, a wide range of sizes, etc. Keeping in mind the points made above, that sustainably made, quality items are valued!<\/li>\n<\/ol>\n

    This is a hot topic that could be talked about for a long time, but these are a few of the most important points to know in our opinion. If you\u2019re looking for employee appreciation gifts, new hire company merch, retail gifts, marketing items, or anything in between, feel free to consult our team<\/a>. We\u2019re here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"

    We know the power of promotional products. We can point to concrete examples and see the tangible impact that they can have for marketing a brand or message to almost any audience over decades. But with a Gen Z entering the workforce, many people are asking: is there still a place for promotional products? And […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[231],"yoast_head":"\nPromotional Products for Gen Z: Everything You Need to Know!\ufffc - Bulletin Bag<\/title>\n<meta name=\"description\" content=\"With Gen Z entering the workforce, people are asking: is there still a place for promotional products? 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