"Cooperation Green connects advertisers with interested audiences to share their environmental commitments, along with their products and services," said Suzette Bergeron, owner of Bulletin Bag [.com]. "It provides funding for schools through healthy, inspiring activities while empowering students to be environmental leaders."
Lincoln Academy's Climate Action Club , located in Damariscotta, Maine, have been trying to raise awareness about reusable bags in their community for several years. Headed by Chloe Maxim, the CAC created a video about the problems with plastic bags . Subsequently, Chloe and the CAC gained recognition by the Sundance Channel, MTV, and others. The project began with a video, and then a pledge page (to pledge the use of reusable bags). From there, it blossomed into a full-blown campaign. Their goal? Reduce the use of plastic bags in Damariscotta by distributing town-wide custom-imprinted reusable bags.
Why Reusable Bags are Great Promotional Vehicles in Tough Economic Times
Wednesday, July 15 2009
Let’s face it: times are tough. You need to spend marketing dollars to get sales, but you need sales to fund your marketing budget. For a relatively inexpensive promotion with maximum staying-power, look to reusable bags. Custom logoed reusable bags are the perfect promotional vehicle for our tight economy.
For starters, you can’t beat the targeted marketing. The person buying, receiving, and using the bag is usually the person who does the majority of the shopping and therefore the person makes the majority of the household buying decisions. From which bank, a mortgage broker or insurance company the family uses; to which hair salon they frequent, to which brands and stores they are loyal to - this is a powerful demographic! Reusable bag advertising allows you to put your company name and message directly in the hands of the person of this person -- and keep it there until they are ready to do business with you.
Reusable bags are used an average of one time a week and likely remain visible in the car and in the home when not in use. Most people will keep--and use--the bag for 5 years or more. What other imprinted promotional product can consistently claim that longevity? Added bonus: using a reusable bag saves an average of 12-16 plastic carryout bags per week.
Reusable bags allow retailers to be remembered long after the shopping is done
Thursday, June 18 2009
Reusable bags giveaways are a great way to increase your company’s visibility at shows, festivals, and public events. Since most people will make the most of a free reusable bag—no matter what is custom imprinted on it—your logo will find its way to other public venues and stay top of mind with who sees it (a good reason for an eye-catching imprint)!
Can you imagine handing your message to 8,000 captive recipients? Hilton Dinner is co-owner of the Bon Ton Bakery in Edmonton. Over the last year, he’s given away 8,000 reusable grocery bags as part of celebrations for the bakery's 50th anniversary. On top of reducing the number of plastic bags the bakery gives away, Dinner's business is also powered by wind.
About a year ago, Colorado mountain towns Telluride and Aspen competed to see whose residents could consume fewer disposable plastic bags in favor of reusable bags. Over the course of the three-month challenge, the two towns cut back on almost 150,000 disposable plastic bags! The winner of the challenge was Telluride and as a reward they received new solar panels for the local high school. The solar panels come in the form of a grant issued by Alpine Bank.
Dave Allen, who spearheaded the effort with Aspen’s Nathan Ratledge, started contacting members of the Colorado Association of Ski Towns to see if a bigger challenge had yet to be born. Apparently, it was simply a matter of planting the seed and building momentum, because word of this eco-friendly rivalry spread quicker than skiers and boarders can cut first tracks and everyone wanted a shot at reducing their plastic bag consumption. Enter round two of the challenge
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