Bulletin Bag founder Suzette Bergeron didn’t initially set out to establish a ‘green’ business. Although generally enviro-conscious in her personal life, she had practical considerations when it came to her career. With a BBA in Marketing from the University of Massachusetts Amherst, and coming from a family of successful entrepreneurs, Suzette was destined to be at the helm of a successful business. 

Suzette founded the continually successful Funman Promotions in 2004, working collaboratively with companies developing their corporate messaging.  Funman Promotions has built a strong nationwide client base by providing corporate promotional products directly linked to a company’s bottom line, image and ethics. From that, Suzette discovered there are specific companies dedicated to making a difference in the environment. She needed a vehicle to help those companies connect with consumers who were yearning for a way to take small, but important, “green” steps.

The forces that led her to create Bulletin Bag were more of a slow burn than a lightning strike; a combination of personal and professional observations that all began to point in the same direction: “good” business can equal “profitable” business.

For more and more companies, true environmental concern and ethical practices are not just sugar-coating for the annual report. They are principles at the core of the business--and a big part of why these companies succeed. Suzette wanted to help promote those businesses, and she wanted one of her own: a business model built on the ideals of sustainability: reduce, reuse, recycle. The “Big Idea” arrived in the aisles of a grocery store: reusable shopping bags could be more than just an eco-friendly shopping accessory, they could be a whole new medium for the promotion of eco-conscious information, practices and companies.

Good news. For the planet.